The closing of shopping malls is frequently in the news. People are doing less shopping in person and instead choose to do their shopping online. How can retail stores and malls compete? The answer is in digital marketing.

Selling Your Brand Digitally

It is important to understand how Branding Identity & Logos build a company. Marketing is about selling your brand story so in future interactions, the client immediately identifies with your store logo. This is of great importance when you are dealing with online shopping activity. An informative listing of shops on a shopping center’s website can be helpful, and a concise and memorable logo will help customers recall the store at a later date. This may inspire them to buy something from that brand or logo. That is where digital marketing comes into play. Graphic design is a key part of digital marketing. The right logo can sit within the memory of the individual. Whenever they have a need for that particular product, the logo is right there at the forefront of their minds. They choose that brand over others. Digital marketing can take a brand and attract new audiences. With that increase in interest, it can bring further foot-traffic to the store.

Tools for Your Digital Experience

It is also a place to provide a full listing of your merchants/vendors and keep an updated page for their sales and promotions. This is an excellent opportunity for a shopping center or mall to help further support the businesses within. 

Shopping malls can benefit from having WordPress websites. WordPress is the go-to content management system for websites serving over 33% of user’s online experiences. Through a full listing of merchants/vendors, customers can find a directory that lists the names of the stores that are within the mall or shopping center, as well as a directory map that shows each store’s location. Their site could also show any events that the mall may be hosting, as well as sales and promotions within individual stores. It is the perfect place to provide digital marketing strategies that can encourage people to visit their mall. 

Embracing the Full Marketing Experience

Digital marketing can also include traditional print advertising. Graphic design comes back into play. Perhaps there was some digital marketing that did well online. Why not print it and display it across the mall or in other areas? It can entice traffic to the store and bolster online sales as well. When traditional advertising is combined with digital marketing, the word spreads further to a larger range of customer bases. The marketing approach coming from multiple directions creates the repetition people often need to take notice. We live in a world full of color and creatively delivered messages, it is important for both the shopping center and the individual store to make use of creative, intelligent marketing on an effective scale so they don’t get lost in the mix.

Keep Them Coming Back for More

Once a website is live, you should not just leave it alone. Digital marketing forces the owner of the site to constantly care for the website. You should be changing out promotions and sales frequently to keep the site interesting. For those who want to make sure that their retail shop remains relevant, you might want to consider adding a blog to the site. By using SEO, you can drive your retail shop’s importance up. As a result, Google will list your store on one of its earlier search page results.

This is important because people rarely search for businesses past the initial few pages of a search. If you can drive your search page optimization up, then you may find your business appears in those first few searches. The customer is more likely to inspect your business and make a purchase for what they need. This form of website care is a more subtle form of digital marketing. You are still advertising your business; just in a way that ensures your website remains relevant.

Caring for your website also means ensuring that it is running efficiently and quickly. People may not wait for a page to load. If your website takes too long to load, then they will most likely click out and try a different site. Do not miss that potential traffic due to a slow website.

At the very heart of digital marketing is the ability to post ads on other sites to point potential clients to your home base website. Social media, especially, is a great place for retail owners and shopping malls to post ads. Lots of people use social media. Your ad can show up right when they are thinking about shopping. Since they’re already talking to their friends, the likelihood that they’ll choose your shop over others because of the ad being present in their mind is high.