There’s no arguing that you won’t have an accounting firm if you don’t have clients. There are a lot of ways in which to go about attracting clients, but choosing where to focus your efforts is critical for a small business owner. Perhaps the best way to bring in leads is by creating a professional website for your accounting firm.
Creating and maintaining a website may seem a bit overwhelming, especially when working with a small team. You may even want to push this task off to the side to focus on your core business. After all, you’re an accounting professional, not a web designer.
7 Reasons Why Your Accounting Firm Needs a Website
You know your accounting firm needs a website. Having a web presence is crucial to doing business today, and the true hurdle is finding out how to get your website made. Let’s take a look at some of the ways a professional website benefits your firm and how it plays a role in your success.
1. Showcase Your Services
With a professional website, you’ll be able to create an accessible, engaging way to present your services to your visitors. Creating simple, understandable descriptions of these services will make clients more likely to contact you when they require your services.
To make this work, you’ll need a website that serves as a high-quality hub for your blogs, videos, and case studies. Content of a high standard will make it more likely that people will see the value of doing business with your firm. In addition, the more written content on your website that is relevant to your business and your services, the better able search engines are to find your site when potential clients come looking.
2. Show Customers Your Credentials
When potential clients visit your website, they’ll want to see that you’re trustworthy and successful. This is why you need to list your credentials clearly. Doing so can make a significant difference between choosing to work with your firm and looking for another one. If you have certifications, seals, or accolades, display them prominently where they are easily visible to visitors.
3. Increase Your Client Base
Without a website, you’re missing out on a lot of business. Research shows that 85% of consumers conduct online research before choosing to form a relationship with a business.
A professional website means that potential clients are able to vet and start building a relationship with your brand from wherever they are. As an accounting firm, you are able to work from anywhere in the world. Ensuring that new clients can do the same while ensuring their finances are handled by a firm they trust is just one of the fundamental benefits of having a website.
4. Build Trust
As an accountant, you handle your clients’ critical financial information. You need to show them they can trust you.
You need to use your website to build credibility — ask your clients for testimonials, encourage them to leave reviews on your site and others like Yelp, Google, and Facebook. You can also ask them if they would like to be featured in case studies, or featured in another way on your site.
As we mentioned earlier, you can also proudly feature any awards you’ve won or the reviews you’ve received from trusted websites. These things show prospective clients that you are reliable and trusted by not only your clients, but critical, impartial sources as well.
5. Create a Marketing Hub
All of your marketing should point to your website. It doesn’t matter if you’re conducting traditional marketing or engaging on social media. All of these things should lead to your website.
Once customers arrive there, they’ll have already encountered multiple impressions of your business. These repeated impressions form a mental “profile” of sorts for visitors, and the more positive impressions they receive, the closer they are to completing the conversion loop and contacting you.
6. “Seal the Deal” on Referrals
As an accounting firm, one of the most important sources of new business is word-of-mouth marketing. When a client tells someone about your services, they’ll probably Google you. Once they find your website, you have the opportunity to form a client relationship with them. Your online presence should support the positive impressions they have received about your business from others and encourage them to contact you.
7. Get Ahead of Your Competition
When you have a successful website, it helps you stand out from your competition. If your website looks professional and contains relevant, informative content, you’ll even be able to take a step ahead of your competition. Part of this comes from the collective impression your site makes, but an even larger (and perhaps more important piece) comes from optimizing your site for search engines.
Search engine optimization (SEO) is a crucial component to making sure your site turns up when prospective clients search for related services. This is not a one-and-done process and requires some dedicated SEO knowledge, so don’t be afraid to reach out to an SEO expert to help make your site ready for primetime. Many web design agencies offer SEO services as well, so when planning out your website, ask prospective web design agencies about their SEO services.
Spread the Digital Buzz.
Whether you have spent countless hours on your current website and don’t want all the hard work to go to waste, or you’ve built a recognizable brand and don’t want to confuse your customers with a new look, we understand.
Your website is an asset, not an expense. At Buzzworks Creations, we create a strategy that will keep leads coming back with fresh content and relevant information, so your site never becomes stale or outdated. Our websites work hard to build your brand recognition and foster loyalty. Book your consultation today, and let’s get to work creating some buzz around your brand.