A website is your business profile online. Yes, you may have your Facebook, Instagram, LinkedIn, and YouTube channel set-up, but your website is where existing and potential customers learn about your brand.
Whether you are a service provider or promoting a product, your website needs to capture who you are and how you can help – within the first 30 seconds of visiting your site.
Here are the 5 most important pages on your website:
Your homepage is your first impression. Visitors are coming to your site for information. Affirm that they are in the right place with your Unique Value Proposition. This UVP is all about how you can help them achieve their goals. Give them gratification that their web search is now a success. Draw them in with a call to action.
Let your visitor know that she/he has found the perfect solution with your product or service page. Focus on the end-benefit to the user – benefits reassure the visitor that he/she is in the right spot and is destined to achieve his/her goals. If you have multiple services, break them up into individual pages – it’s better for SEO ranking.
This is where you support your brand’s story and your goals. Tell them how you stand apart from your competitors and how your accomplishments make you a trendsetter. Pull on the visitor’s emotions by creating a world they can relate to and jump into with you.
You’re the leader in your industry, right? Then let’s prove it. A blog creates a space for you to share your expertise, educate your user, and substantiate that you know what you are doing. If you provide quality content, they will keep coming back for more. Unsure if a blog is worth the time/money investment? Take a look at this article: 52 Reasons Your Company Blog is Worth the Time & Effort
You put all this work into your site. Make sure you have a clear and easy way for them to get into contact with you. It can be as simple as a contact form or a clickable phone number. If you have a physical address, be sure to post it so they know the proximity of their location to you. Want to take it a step further? Integrate a chatbot – this allows you to easily initiate a conversation without them having to take action.
Your website will need additional pages if you are to succeed against your competitors. The best additional pages for you will depend on your product/service and industry – some sites need a “How It Works” or FAQs page. Others require portfolios, galleries or case studies. The ultimate goal is to verify your client’s choice to learn about you and to build a trusting customer relationship.