Blog
5 Ways to Create a Strong Donor Relationship
It’s so easy to get lost in the chaos of running a nonprofit, it can be hard to make time for donor relations. Yet, donors are critical partners on your team and deserve attention! You need your donors, and your donors need you. Success is impossible without building donor relationships. And positive and supportive donor … Read More
Read MoreBoost Donor Engagement through Your Nonprofit Website
More than 1.5 million nonprofit organizations are currently operating across the United States according to a recent report from the National Center for Charitable Statistics. Each of those groups focuses on making a difference in people’s lives, communities, and the world as a whole. While all of them are certainly worthwhile, certain organizations garner more … Read More
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Show your donors you love them by giving them a mobile-friendly website.
If you don’t have an optimized website for mobile phones, you are making it difficult for your donors to love you. Playing hard to get doesn’t work on the internet. There are too many suitors for your donors to choose from. Take a look at your Google Analytics Dashboard and click on “Sessions by Device.” … Read More
Read MoreHow Do I Track Financial Reporting Needs for a Grant
You’ve been awarded a grant, you’ve celebrated! Now what? You’ve already done the hard work of putting together the grant application, submitting it and you’ve officially been awarded. You get your grant letter or your contract, and now comes the part of sending the funds and making sure that you’re monitoring those dollars. Right? Melanie … Read More
Read More5 Tips to Get Your Nonprofit Writing Thank You Letters
Surprise! A new donation came through on your nonprofit website – what’s your next move? Do you take the relationship for granted, smile, and move on? Do you sit down, appreciate the relationship and write a thank you note? Statistics and research have proven handwritten thank you notes sent within the 48 hours of the … Read More
Read MoreHow El Refugio Grew Their Nonprofit with Grants
El Refugio had an operating budget of only $99K. They had to offer immigrants a place to stay at a neighbor’s house and limit services because they did not have the funding or capacity. Fast forward to 2020, where they raised $470,000 and now welcome every new client warmly into their service. How did they … Read More
Read MoreHow to Write the Perfect Nonprofit Case for Support
When starting to apply for grants, one of the biggest questions is where do I start? And one of the biggest mistakes is operating a nonprofit without a solid case for support. Having a case statement that connects with your donors is essential. Think about when you first started working for your nonprofit. You asked … Read More
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6 must-haves every restaurant website needs
Every good restaurant has a signature dish, it is what sets you apart from other places. You surround it with other items on the menu that change with the seasons and latest trends. But the dish you are known for, what people keep coming back to remains the same. The same can be said for [...] Read More
Brand Accelerator Live Foodie Guide
Hey there BAL’ers! Let’s eat. I’m ecstatic to have the Brand Accelerator Live come to my hometown. Since one of my marketing niches is shopping developments, restaurants & entertainment, I keep informed with the latest around town. As a show of Texas hospitality, here’s your very own Best Eats Cheat Sheet. These are great places [...] Read More
Ways Digital Marketing Can Help Retail and Shopping Malls
The closing of shopping malls is frequently in the news. People are doing less shopping in person and instead choose to do their shopping online. How can retail stores and malls compete? The answer is in digital marketing. Selling Your Brand Digitally It is important to understand how Branding Identity & Logos build a company. … Read More
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Attract quality merchants through digital marketing
Attracting and retaining quality merchants to your shopping development is a lot like hiring that one employee that you can’t live without. In fact, your shops, restaurants, spas, gyms, in a sense are your employees. At the center of each business, the employees, or for a shopping center, the leasing merchant, is what drives and … Read More
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How to choose the right domain name and hosting service
Congrats! You’re ready to join the online world with your out-of-this world service or product. All you need is a great name, right? Actually, you need to register your website name – called a domain – and also find a company where you can park your site – called a web-hosting service. These are two … Read More
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Give your Website a KISS For me.
Are you up for Thai food tonight? Finding a good spot is easy: just log on and search in Google. I did, and in 0.73 seconds, Google came up with 24.3 million results. So now, my job is to click on names and find out if the restaurant looks like a winner. Based on data … Read More
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Writing Content: Customers buy benefits, not features
People search the wonderous web to find solutions to their problems – cure an ache, find true love, get a job, get a loan. And they want that information fast: on average, a visitor will spend 8 seconds on a site before deciding to stay or go. To get a visitor to stay, you’ll need … Read More
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The Best of Both Worlds: Print & Online Marketing
Have you heard the term “Print is Dead”? Digital junkies love this statement. Don’t believe it! Both online marketing and print advertising have their benefits. As with anything, there is a time and place for everything.
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