Blog
6 must-haves every restaurant website needs
Every good restaurant has a signature dish, it is what sets you apart from other places. You surround it with other items on the menu that change with the seasons and latest trends. But the dish you are known for, what people keep coming back to remains the same. The same can be said for [...] Read More
Brand Accelerator Live Foodie Guide
Hey there BAL’ers! Let’s eat. I’m ecstatic to have the Brand Accelerator Live come to my hometown. Since one of my marketing niches is shopping developments, restaurants & entertainment, I keep informed with the latest around town. As a show of Texas hospitality, here’s your very own Best Eats Cheat Sheet. These are great places [...] Read More
Ways Digital Marketing Can Help Retail and Shopping Malls
The closing of shopping malls is frequently in the news. People are doing less shopping in person and instead choose to do their shopping online. How can retail stores and malls compete? The answer is in digital marketing. Selling Your Brand Digitally It is important to understand how Branding Identity & Logos build a company. … Read More
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Attract quality merchants through digital marketing
Attracting and retaining quality merchants to your shopping development is a lot like hiring that one employee that you can’t live without. In fact, your shops, restaurants, spas, gyms, in a sense are your employees. At the center of each business, the employees, or for a shopping center, the leasing merchant, is what drives and … Read More
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How to choose the right domain name and hosting service
Congrats! You’re ready to join the online world with your out-of-this world service or product. All you need is a great name, right? Actually, you need to register your website name – called a domain – and also find a company where you can park your site – called a web-hosting service. These are two … Read More
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Give your Website a KISS For me.
Are you up for Thai food tonight? Finding a good spot is easy: just log on and search in Google. I did, and in 0.73 seconds, Google came up with 24.3 million results. So now, my job is to click on names and find out if the restaurant looks like a winner. Based on data … Read More
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Writing Content: Customers buy benefits, not features
People search the wonderous web to find solutions to their problems – cure an ache, find true love, get a job, get a loan. And they want that information fast: on average, a visitor will spend 8 seconds on a site before deciding to stay or go. To get a visitor to stay, you’ll need … Read More
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The Best of Both Worlds: Print & Online Marketing
Have you heard the term “Print is Dead”? Digital junkies love this statement. Don’t believe it! Both online marketing and print advertising have their benefits. As with anything, there is a time and place for everything.
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5 Pages Every Website Needs
A website is your business profile online. Yes, you may have your Facebook, Instagram, LinkedIn, and YouTube channel set-up, but your website is where existing and potential customers learn about your brand.
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The Importance of a Brand
Branding is more than just a logo: It is the image and story that represents your company, business, or organization. Your brand is what distinguishes you from your competitor’s products and services. Your brand is the essence of who you are.
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