User-Friendly Websites That Support Your Brand
Your website is a vital piece in your marketing plan, and nothing causes leads to click away faster than a poorly designed website. If you spend a substantial amount of effort to get people to your website, you want to make sure it’s a worthwhile place for them to stay once they get there. If you aren’t sure where your website stands with your customers, take a look at these sobering statistics:
- 79% of people who don’t like what they find on one site will search another site. 
- A 1-second delay in mobile load times can decrease conversions by up to 20%. 
- Over half of consumers would not revisit or share a website with a pop-up ad. 
- Customers determine the credibility of a company largely based on website aesthetics. 
- 86% of people want to see products and services available on the home page. 
- 64% of people want to see contact information available on the home page. 
Not only do unnavigable websites hinder conversions, but they reflect poorly on their brands as well. A website that ignores user experience communicates that the brand lacks empathy for its customers. To a potential customer, an unpleasant experience online could translate to an unpleasant experience in person or with the brand in general, which may scare them off. It’s important to find out what information your customers expect from your website and make sure that it is easy to find. We can help your website reflect the great business and great brand behind it.
Find What You Need With WordPress
WordPress offers plenty of opportunities for business owners to create a professional website and stay competitive within their distinct market. From layout and design to various optimizations, WordPress delivers integrations suitable for almost any type of business need. Discover more about how this platform can build, transform, or integrate with your website below.
Simply having a generic website no longer cuts it in today’s highly competitive market. A website that is neither aesthetically appealing nor user-friendly will be of no use to any type of business. Customers expect consistent functionality across platforms and have high demands for mobile speed. Luckily, WordPress includes responsive options and plugins that help optimize speed. Responsive pages display your website in a format that makes sense and is easy to navigate no matter what type of device is accessing the site. With ever-increasing mobile searches, a mobile-friendly site instills confidence with your customers in your brand and increases the likelihood of their future return.
Options That Reflect Your Unique Business
Since WordPress is already a popular platform for a variety of businesses and niches, there are countless themes to choose from when creating a site unique to you. Your theme will automatically organize information in an order that makes sense to your target audience and make it easy for them to navigate your particular site. From colorful to basic, to interactive, artsy, your WordPress theme will capture the essence of your business and message of your exclusive brand. We will help you convey your brand story and prompt prospects to act with creative graphics and optimized messaging that accurately represent what your business is all about.
A beautiful website is only part of the equation. Relevant content and creative touchpoints help guide consumers toward ultimate action. Our team of professionals will implement appropriate content on your site that can help attract new leads and increase the time spent on the site once they have arrived. Our team can also help create a strategy that will keep leads coming back with fresh content and relevant information, so your site never becomes stale or outdated.
Beginner-Friendly, Opportunity for Experts
Appealing websites aren’t always complicated and they don’t have to cost an arm and a leg to create. WordPress prides itself on user-friendliness, so even the most inexperienced with website creation can learn how to create pages, add content, optimize for SEO, and integrate plugins with a quick learning curve. However, those with more code experience can also utilize their skills for customizing their site to perfection. Once the basic framework of the site is up and running, a small business owner should have no trouble managing the site on their own.
On-site optimization is just as important as off-site, and the two should work together to maximize user experience with the brand. SEO plugins help WordPress users easily update meta descriptions, URL slugs, and keywords to fit with their SEO campaign. Once you are ready with your identified target keywords and optimized content, WordPress tools will help you implement your strategy.
If you already have a website and don’t want to start all over, we have a couple of options for you. Whether you have spent countless hours on your current website and don’t want all the hard work to go to waste or you’ve built a recognizable brand and don’t want to confuse your customers with a new look, we understand. If your website is already working for you, it doesn’t mean you can’t ever use WordPress. In fact, we can help transition your current site over to WordPress and still keep it looking on-brand, or we can blend a new WordPress piece of your site, like the blog or store, with your current site’s marketing brand. Tell us what you like about your current site, and we can explain some options for how to integrate WordPress into what you already know and love.
You want your website to represent your business well. With a little help from WordPress, Buzzworks can create for you a functional, relevant, interactive, and optimized website that offers simplistic editing features to help you keep it fresh with updated information as your business grows and changes. If you are starting fresh or need a revamp, Buzzworks is ready to bring your website up to speed and meeting its fullest potential.