A software development company came to us with a frustrating problem. They were getting traffic. People were finding the website. Visiting pages. Reading the content. But they weren’t getting leads. So we started digging. And we found the problem. A lot of the people finding them through Google weren’t looking to hire someone to develop
Plenty of Traffic. Wrong People. Read More »
Most businesses don’t set out to build a bad website. They invest in design. They write thoughtful copy. They add pages as the business grows. Over time, the website evolves alongside new services, new ideas, and new opportunities. Eventually, something stops working. Traffic still shows up, but conversions feel inconsistent. Sales conversations take longer. Prospects
Your Website Is Not the Problem. Your System Is. Read More »
Why a cluttered nav bar might be costing you leads—and how to fix it. We’ve all been there. You sit down at the Cheesecake Factory, open the menu… and immediately feel overwhelmed. Pages and pages of options. Pastas, sandwiches, salads, steaks, breakfast all day, 50 types of cheesecake. It’s not that it’s bad—it’s just too
Is Your Website Navigation a Cheesecake Factory Menu? Read More »
Unlocking the Power of Alt Tags: Boost Your Visibility, SEO, and Personal Brand In the digital world, images are more than just visuals—they’re a powerful tool for improving your online presence. Enter alt tags: a simple yet often overlooked element that can elevate your website’s impact, boost your visibility, and enhance your personal brand. What
Unlocking the Power of Alt Tags: Boost Your Visibility, SEO, and Personal Brand Read More »
“We have no interest in collaborating based on an email with that kind of language. Especially coming from a woman.” That’s the response one prospect gave us last week after an email campaign we sent out for a client. The email included a few profanities—strategically placed. And you know what? That reaction didn’t bother us.
Creating a Brand Message That Attracts Your People (and Sends the Rest Away) Read More »
Your website is your digital ID. It’s an online representation of what your nonprofit organization or business is like in real life. When people want to learn more about an organization, there are two places they go to first: social media and your website. Social media is suitable for understanding your company culture and brand.
Why It’s Worth Hiring A Professional to Design Your Website Read More »
When you have a website, you want people to find it easily using a domain name, like “company.com,” instead of remembering long numbers. To make this happen, you need a DNS (Domain Name System) system. DNS is like your contact list on your phone. When someone types a domain name into their web browser, DNS
Unlocking the Power of DNS: Simplifying Domain Management for Non-Tech Users Read More »
There are numerous fees in our daily lives, including fees for membership, late payments, processing, and transactions. On certain days, it may seem simpler to just accept them. However, online donation processing fees aren’t always necessary or even as high as some service providers charge. What Are Donation Processing Fees? A donation processing fee is
Donation Processing Fees — Everything You Need to Know Read More »
In a recent appearance on The Nonprofit Show, co-hosted by Julia Patrick and Jarrett Ransom, focused on donor websites and donor relationships, Jessica Gruber talks about the importance of engaging with donors in significant ways online. NPO websites, she says, are essential, and they also need to be to a high-quality standard in order to,
Jessica Gruber, CEO of Buzzworks Featured on The Nonprofit Show Read More »
Most nonprofits know the importance of having an active Google My Business, Facebook, and other similar platforms — and that reviews on these platforms are paramount. But, there’s another tool that uses the power of personal recommendations known as a story-telling testimonial. Keep reading to learn what all of the buzz is about. What is
The Power of the Story-Telling Testimonial in Your Nonprofit Read More »
