Most businesses don’t set out to build a bad website. They invest in design. They write thoughtful copy. They add pages as the business grows. Over time, the website evolves alongside new services, new ideas, and new opportunities. Eventually, something stops working. Traffic still shows up, but conversions feel inconsistent. Sales conversations take longer. Prospects …
Your Website Is Not the Problem. Your System Is. Read More »
Why a cluttered nav bar might be costing you leads—and how to fix it. We’ve all been there. You sit down at the Cheesecake Factory, open the menu… and immediately feel overwhelmed. Pages and pages of options. Pastas, sandwiches, salads, steaks, breakfast all day, 50 types of cheesecake. It’s not that it’s bad—it’s just too …
Is Your Website Navigation a Cheesecake Factory Menu? Read More »
Most nonprofits know the importance of having an active Google My Business, Facebook, and other similar platforms — and that reviews on these platforms are paramount. But, there’s another tool that uses the power of personal recommendations known as a story-telling testimonial. Keep reading to learn what all of the buzz is about. What is …
The Power of the Story-Telling Testimonial in Your Nonprofit Read More »
