The closing of shopping malls is frequently in the news. People are doing less shopping in person and instead choose to do their shopping online. How can retail stores and malls compete? The answer is in digital marketing. Selling Your Brand Digitally It is important to understand how Branding Identity & Logos build a company. … Read More
Attracting and retaining quality merchants to your shopping development is a lot like hiring that one employee that you can’t live without. In fact, your shops, restaurants, spas, gyms, in a sense are your employees. At the center of each business, the employees, or for a shopping center, the leasing merchant, is what drives and … Read More
Congrats! You’re ready to join the online world with your out-of-this world service or product. All you need is a great name, right? Actually, you need to register your website name – called a domain – and also find a company where you can park your site – called a web-hosting service. These are two … Read More
Are you up for Thai food tonight? Finding a good spot is easy: just log on and search in Google. I did, and in 0.73 seconds, Google came up with 24.3 million results. So now, my job is to click on names and find out if the restaurant looks like a winner. Based on data … Read More
People search the wonderous web to find solutions to their problems – cure an ache, find true love, get a job, get a loan. And they want that information fast: on average, a visitor will spend 8 seconds on a site before deciding to stay or go. To get a visitor to stay, you’ll need … Read More
Have you heard the term “Print is Dead”? Digital junkies love this statement. Don’t believe it! Both online marketing and print advertising have their benefits. As with anything, there is a time and place for everything.
A website is your business profile online. Yes, you may have your Facebook, Instagram, LinkedIn, and YouTube channel set-up, but your website is where existing and potential customers learn about your brand.