“We have no interest in collaborating based on an email with that kind of language. Especially coming from a woman.” That’s the response one prospect gave us last week after an email campaign we sent out for a client. The email included a few profanities—strategically placed. And you know what? That reaction didn’t bother us. …
Creating a Brand Message That Attracts Your People (and Sends the Rest Away) Read More »
Most nonprofits know the importance of having an active Google My Business, Facebook, and other similar platforms — and that reviews on these platforms are paramount. But, there’s another tool that uses the power of personal recommendations known as a story-telling testimonial. Keep reading to learn what all of the buzz is about. What is …
The Power of the Story-Telling Testimonial in Your Nonprofit Read More »
The closing of shopping malls is frequently in the news. People are doing less shopping in person and instead choose to do their shopping online. How can retail stores and malls compete? The answer is in digital marketing. Selling Your Brand Digitally It is important to understand how Branding Identity & Logos build a company. …
Ways Digital Marketing Can Help Retail and Shopping Malls Read More »
Attracting and retaining quality merchants to your shopping development is a lot like hiring that one employee that you can’t live without. In fact, your shops, restaurants, spas, gyms, in a sense are your employees. At the center of each business, the employees, or for a shopping center, the leasing merchant, is what drives and …
Attract quality merchants through digital marketing Read More »
Are you up for Thai food tonight? Finding a good spot is easy: just log on and search in Google. I did, and in 0.73 seconds, Google came up with 24.3 million results. So now, my job is to click on names and find out if the restaurant looks like a winner. Based on data …
Have you heard the term “Print is Dead”? Digital junkies love this statement. Don’t believe it! Both online marketing and print advertising have their benefits. As with anything, there is a time and place for everything.
Branding is more than just a logo: It is the image and story that represents your company, business, or organization. Your brand is what distinguishes you from your competitor’s products and services. Your brand is the essence of who you are.
