“We have no interest in collaborating based on an email with that kind of language. Especially coming from a woman.” That’s the response one prospect gave us last week after an email campaign we sent out for a client. The email included a few profanities—strategically placed. And you know what? That reaction didn’t bother us. …
Creating a Brand Message That Attracts Your People (and Sends the Rest Away) Read More »
Your website is your digital ID. It’s an online representation of what your nonprofit organization or business is like in real life. When people want to learn more about an organization, there are two places they go to first: social media and your website. Social media is suitable for understanding your company culture and brand. …
Why It’s Worth Hiring A Professional to Design Your Website Read More »
When you have a website, you want people to find it easily using a domain name, like “company.com,” instead of remembering long numbers. To make this happen, you need a DNS (Domain Name System) system. DNS is like your contact list on your phone. When someone types a domain name into their web browser, DNS …
Unlocking the Power of DNS: Simplifying Domain Management for Non-Tech Users Read More »
Every good restaurant has a signature dish, it is what sets you apart from other places. You surround it with other items on the menu that change with the seasons and latest trends. But the dish you are known for, what people keep coming back to remains the same. The same can be said for …
The closing of shopping malls is frequently in the news. People are doing less shopping in person and instead choose to do their shopping online. How can retail stores and malls compete? The answer is in digital marketing. Selling Your Brand Digitally It is important to understand how Branding Identity & Logos build a company. …
Ways Digital Marketing Can Help Retail and Shopping Malls Read More »
Attracting and retaining quality merchants to your shopping development is a lot like hiring that one employee that you can’t live without. In fact, your shops, restaurants, spas, gyms, in a sense are your employees. At the center of each business, the employees, or for a shopping center, the leasing merchant, is what drives and …
Attract quality merchants through digital marketing Read More »
Congrats! You’re ready to join the online world with your out-of-this world service or product. All you need is a great name, right? Actually, you need to register your website name – called a domain – and also find a company where you can park your site – called a web-hosting service. These are two …
How to choose the right domain name and hosting service Read More »
Are you up for Thai food tonight? Finding a good spot is easy: just log on and search in Google. I did, and in 0.73 seconds, Google came up with 24.3 million results. So now, my job is to click on names and find out if the restaurant looks like a winner. Based on data …
People search the wonderous web to find solutions to their problems – cure an ache, find true love, get a job, get a loan. And they want that information fast: on average, a visitor will spend 8 seconds on a site before deciding to stay or go. To get a visitor to stay, you’ll need …
Writing Content: Customers buy benefits, not features Read More »
Have you heard the term “Print is Dead”? Digital junkies love this statement. Don’t believe it! Both online marketing and print advertising have their benefits. As with anything, there is a time and place for everything.
